Free Fire Becomes the Best Selling Game in Southeast Asia for the First Quarter of 2020
The game itself managed to set a record for the number of daily active players
In 2020, of course, a lot has happened and the biggest one is of course the Covid-19 outbreak which has made many people around the world spend a lot of time in self-isolation at home. And it is clear that video games are one of the main entertainments for many people, which is certainly a money field for many developers and publishers.
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Then, what are the best-selling games during the first 4 months of this year? It turns out that the answer, whether you guessed it or not, is Free Fire. Garena’s battle royale game turned out to be the best-selling game in Southeast Asia and Latin America in the first quarter of 2020. This was conveyed by Garena to Venturebeat and through a tweet from analyst Daniel Ahmad.
Garena Free Fire, one of the top mobile battle royale games, now has 80m peak daily active users and was the highest grossing mobile game in LATAM and SEA for Q1 2020.
In April 2020, monthly paying users set a new record. In India, monthly paying users is >10% of MAU. pic.twitter.com/0mvVlIljxd
— Daniel Ahmad (@ZhugeEX) May 18, 2020
It was stated that in addition to being the best-selling, Free Fire also managed to set a new record for the number of daily active players who managed to penetrate 80 million players. Their number of ‘paid’ players is also reported to have doubled from last year, with profits increasing by 30% from last year which now reached 512,4 million dollars in March 2020.
Free Fire itself is now the 3rd best-selling mobile game on the Google Play Store, competing with other battle royale games such as Call of Duty, PlayerUnknown’s Battlegrounds, and also Fortnite. On the esports side, Free Fire has also experienced a significant increase by holding 2x more online tournament events than last year. The accumulated gives a total of more than 90 million impressions.
Free Fire itself is certainly one of the most popular games in Indonesia until now. Collaborating with various collaborations to provide local nuanced content, starting from partnering with Pevita Pearce as an advertisement star to collaborating with Joe Taslim as the newest character in the game.
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