EA Plans to Improve Apex Legends Live Service Since Reaching 70 Million Players

Get ready to get additional microtransactions.

EA, maybe the thing that comes to your mind about this word is a money-hungry video game publisher. That the controversy in Star Wars Battlefront II became a polemic that made them even more hated not only from gamers, but also from politics. The business he runs which gradually does not favor gamers makes some of his game sales decline and forces them to close several studios that may not have potential. One of the things that is currently saving his image is Respawn Entertainment, a new developer who is successful with Titanfall 1-2 they. His success for EA immediately bought it. Respawn itself insists that EA will not interfere with development Apex Legends. This was stated when they were pressed during the microtransaction controversy that had flared up in Indonesia Apex Legends. But it seems their statement must end.

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Electronic Arts’ latest financial report for the second quarter of fiscal 2020 today shows it all. The demand for shares increased by 8% annually, while players from FIFA, Madden’s Ultimate Team, and The Sims 4 also increased at the same time. Apex Legends itself now has 70 million players since the last time it managed to reach 50 million players in March. Therefore, COO and CFO Blake Jorgensen from EA will try to improve the live service game by combining it with their core franchise.

Jorgensen is optimistic about the strength of their live service. He admits that The Sims 4 and FIFA Online have live service performance above their estimates. EA plans to improve it in games that have been played for quite a while by some players. “Our focus this time will continue to increase the company’s profits this year and in the future,” he added.

Improving live service certainly seems to give a sign that games that are currently struggling with such a business concept are experiencing difficulties. Even though Anthem not discussed at all, it appears that EA still hasn’t given up on continuing its service model that has proven successful in the market Apex Legends and other games.

Other games owned by EA that are currently using the service are Plants vs. Zombies: Battle for Neighborville which was just released this month. Interestingly, their two big games, Need for Speed: Heat and Star Wars Jedi: Fallen Order doesn’t seem to be their main focus to have the same service.

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