Burger King Criticized For Using Twitch's Donation Feature For Advertising
Twitch is one of the most popular game streaming platforms. They are also known for their pretty strict policies in handling the streaming process. They sometimes don’t hesitate to delete infringing streams, they even don’t hesitate to ban them for no apparent reason like the case of dr. Disrespect.
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Reporting from Gamerant, Burger King was criticized for using the donation feature on Twitch for advertising. Burger King, through an advertising company called Ogilvy, recently released an advert showing a video of the trailer on Twitch.
They used some footage on Twitch to blur the face of the person who was streaming, then replace the person’s words. It is seen that the ad takes advantage of the donation feature that is used for advertising. Where the bot sends messages to people who are streaming to talk about Burger King.
Although it looks like it’s meant to be a joke, the ad has received a lot of criticism from Twitch streamers. There are those who criticize the legality of using the snippet. There are also those who criticize the misuse of the donation feature for advertising purposes, where the pay is not appropriate. There has been no response regarding this from Burger King, Ogilvy and Twitch regarding the matter.
Therefore, the explanation above provides an overview of how the donation feature can be used for advertising purposes. This is indirectly a creative method, but criticism can actually damage the reputation of Burger King.
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