Doritos Ends Collaboration with Xbox and Turns to Playstation
We are now getting closer to the launch of the latest generation of consoles. The two competing candidates, namely Playstation 5 and Xbox Series X, are bringing out all their best strategies. Starting from exclusive games, technology features, services, advertisements, etc. However, both have not revealed an exact launch date, so fans are getting impatient,
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Reporting from Gamerant, Doritos stopped cooperation with Xbox and moved to Playstation. Previously, in 2017 there was a collaboration between Xbox, Doritos and Mountain Dew to market the Xbox. At that time, Doritos’ two snack products and Mountain Dew soft drinks gave Xbox fans the opportunity to get a give away in the form of an Xbox One X.
However, this time it seemed that Doritos’ side had changed course. They are currently collaborating with Playstation to market the PS5. It looks like the form of marketing is also almost the same, where consumers have the opportunity to get initial giveaways in the form of PS5 and prizes from other Playstations.
The news was posted by a Reddit user named KennyImmortalized. He explained that a package with an advertisement giving a give away in the form of a PS5 was in the European Doritos package. However, there has been no official catch regarding this from the Playstation and Doritos.
Therefore, the explanation above provides an overview of the new collaboration between Doritos and Playstation 5. This is a possible Playstation strategy to attract more consumers in the Americas region, which is the strongest market for Xbox.
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