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Sega Apologizes After Yakuza Director Insinuates Pro Player Puyo Puyo

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In a livestream organized by Sega, Toshihiro Nagoshi, who is known as the director and producer of Yakuza, was asked his opinion on the esport event of Sega’s iconic puzzle game – Puyo Puyo. Nagoshi unintentionally stirred up the community’s emotions from the game after he called the pro Puyo Puyo players “The boys who look serious” then continued with “they look like they eat meat rice (gyuudon) with cheese”.

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Gyuudon or rice bowl filled with meat is one of the foods that are cheap, fast, easy to make and widely sold. This food is very popular in Japan and can be categorized as fast food. But behind this simple food, created slang or slang often addressed by victims of bullying.

In Japan, there are online slang that is chiigyu or cheese beef. According to Lately Japanese (via Kotaku), it is a satire that is often used to describe young people who look geeky, wear glasses, and feel at home with their low-class life. For netizens, Nagoshi has indirectly called players from one of Sega’s biggest IPs “no slang”.

After receiving criticism from the community and fans, Sega apologized for Nagoshi’s words (via IT Media). Not only that, the reuploaded video from the livestream on Youtube has now been uploaded.edit comment section from Nagoshi.

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