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After the concert, Fortnite is now the launch site for Christopher Nolan's latest film trailer

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From a game to a digital service, maybe that’s what Epic Games did with their battle-royale game Fortnite. And in a fairly long time and various transformations from the beginning it was introduced as Fortnite: Save the World in 2017.

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From a game, they have transformed into promotional media through collaborations themed, call it Marvel with the Avengers, John Wick, NFL, and even Nike. Then it became a concert arena for several singers, namely Marshmello and most recently Travis Scott. And now Fortnite is the exclusive location for the launch of the latest trailer for Christopher Nolan’s film, TENET.

If you’ve ever watched The Dark Knight, Inception, or Interstellar trilogy then all of these films are the work of Christopher Nolan. And in this latest film, which seems to be playing a new unique theme, namely rewinding time.

In addition to the theme, the launch of the second trailer is also unique because as we said the trailer was launched in the Fortnite game, precisely in the Party Royale mode which is now devoted to various non-combat entertainment events in the game. In addition to the movie trailer, Party Royale is also filled with various performances from famous DJs such as Steve Aoki and Deadmau5.

In the premiere event itself, Fortnite players were also treated to an interview with the main player from the TENET film, John David Washington, which was hosted by Geoff Keighley, which of course you have often seen at The Game Awards every year. The event itself lasts approximately 15 minutes including the interview and will most likely be rebroadcast for some time.

Regardless of whether the film’s target audience is on target, and somehow Christopher Nolan’s reaction to knowing the film is launching inside Fortnite. Moreover, Nolan himself is currently busy trying to get cinemas to be allowed to reopen before his film is released. Because he himself did not want this TENET film to go directly to the digital platform. Product launches on Fortnite still seem like an effective venue given that Travis Scott’s digital concert previously saw over 40 million viewers.

Don’t forget to also read other interesting info about Fortnite or other uncommon articles from Galih KA

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