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KFC Ready to 'Shock' the Esports World with KFC Gaming

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Esports may be an opportunity to expand a company’s brand or franchise into the video game industry. And sure enough, not a few industries outside of video games are starting to show interest in the popularity of esports. Like the late Colonel Sanders’ KFC, for example, a company with the tagline ‘Jagonya Ayam!’ This actually gave birth to an esports team instead of giving birth to a new menu, namely KFC Gaming.

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Might be a company fast food the first major to present a dedicated gaming division. And if you look at their Twitter account, it seems they have been planning this for quite a while. In addition, the video embedded through their Twitter tweet also shows several competitive and non-competitive games that might become their playing arena, such as Fortnite, Rainbow Six Siege, WWE and even Minecraft.

Battle Royale games like Fortnite have indeed become one of the biggest influences on the popularity of the esports shutter in recent months. This also coincides with Black Ops 4 which will be released in the next few days, where they will present a Battle Royale mode called Blackout. KFC Gaming seems to be starting to miss its first ‘crow’ through the game.

It would be a shame if they didn’t participate in the PUBG game. You can imagine how many Chicken Dinner jokes KFC Gaming can pull off.

This may also soon invite competitors such as McDonald’s and Wendy’s or even non-food brands to present the gaming division. KFC Gaming now has to first prove its ability to compete in the world of esports if it wants to spread its wings.

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